Privacy Policy
Clear information from EU & Booze Cellar.
Last updated: 1 September 2026
EU & Booze Cellar, based in Santarém, Portugal, is responsible for the personal information described in this policy. You can contact us through the Contact Us page on this website.
1. Information we collect
Depending on how you use the website, we may process your name, billing and delivery details, email address, telephone number, account information, order history, customer-service messages, reviews, photographs you submit, device and browser information, IP address, cookie identifiers, website activity, fraud-prevention information, and payment confirmation or transaction references. Payment-card details are processed by payment providers and are not intended to be stored directly by us.
2. Why we use it
We use personal information to operate the store; process payments and orders; deliver purchases; provide customer support; manage accounts, returns and disputes; prevent fraud and protect the website; meet accounting, tax and legal duties; improve products and website performance; measure advertising; and send marketing where consent or another lawful basis permits it.
3. Legal bases
Where European data-protection law applies, processing may be based on performance of a contract, compliance with legal obligations, legitimate interests such as security and service improvement, or consent. You may withdraw consent at any time, without affecting earlier lawful processing.
4. Service providers
We share only the information reasonably required with service providers that help operate the store, including ecommerce hosting, payment processing, fraud prevention, delivery, email, customer support, analytics, advertising, IT and professional advisers. We may also disclose information where required by law or to protect legal rights. We do not publish customer information or sell it as a customer list.
5. Analytics, advertising and cookies
Subject to your cookie choices and applicable law, we may use analytics and advertising technologies, including services supplied by Google and Meta, to understand website use, measure campaigns and improve relevant advertising. These providers may receive device, browser, cookie and interaction information under their own privacy terms. You can manage non-essential cookies through the cookie controls available on the website and through your browser settings.
6. Affiliates and third-party advertising
Independent affiliates and publishers must comply with applicable law, age-restriction rules, advertising codes and the rules of every platform they use. They are not authorised to advertise alcohol on platforms or to audiences where alcohol advertising is prohibited, or to target anyone under 18.
EU & Booze Cellar may suspend or terminate an affiliate relationship and request removal of non-compliant advertising. Affiliates are responsible for advertising they create or place without EU & Booze Cellar's approval or contrary to our written instructions, subject always to any responsibility that applicable law places on EU & Booze Cellar.
7. International transfers
Some service providers may process information outside Portugal or the European Economic Area. Where required, recognised safeguards such as adequacy decisions or approved contractual protections are used.
8. Retention and security
Information is retained only for as long as reasonably necessary for orders, customer service, fraud prevention, accounting, tax, disputes and legal obligations. We use appropriate organisational and technical safeguards, but no online system can promise absolute security.
9. Your rights
Subject to applicable law, you may request access, correction, deletion, restriction, objection or portability of your personal information, and may withdraw consent. We may need to verify identity before acting. You may also complain to the competent data-protection authority.
10. Children and age restrictions
This website sells alcohol and is intended only for people aged 18 or over, or any higher legal drinking age that applies at their destination. We do not knowingly collect personal information from children who cannot legally consent to its processing.
11. Marketing choices
You can unsubscribe from promotional email using the link in the message. We may still send essential order, account, security and service communications.
12. Changes and contact
We may update this policy to reflect legal, security or operational changes. The latest version will appear on this page. Privacy questions and rights requests may be sent through the Contact Us page on this website.